Obviously payment processing isn’t necessary if your webinar is free to attend. However, if you are conducting paid webinars and you are charging your audience to attend your presentation, you’re going to need a way to collect their payment. You pretty much have 3 choices: Do it manually...

Most of the leading web conferencing platforms allow you to record your webinar presentation. It’s then available for playback using one of the free media players out there (depends on what format the service records in). Recording your presentation can be very useful for a number of reasons...

Reach Your Widest Audience with Closed Caption Streaming: Federal agencies are required to make their electronic and information technology accessible to people with disabilities. Section 508 was enacted to eliminate barriers in information technology, to make available new opportunities for...

Who you market to, and how, is the most important element in the webinar process, whether it be free or paid webinars. You have 2 main marketing options (1) email, and (2) social media. Email lists Obviously, to market via email you need a list of prospects – with email addresses. You can...

Most people are familiar with WebEx, Go-To-Meeting, Adobe, Microsoft’s Live Meeting, ConferTel’s i-Present. But are any of you lying awake at night wondering which one you should choose? Checkout this quick video, “The Difference Between Web Conferencing Platforms” to find out.

It's important when planning a webinar to establish realistic timetables and promote your live event five to 20 days in advance. The shorter the promotion time, the less flexibility you have in affecting audience size. A five- to seven-day window is fine if you offer Web seminars frequently. A...

Webinars present an opportunity to begin a dialogue between sales staff and the incoming leads before the event ever takes place. Thus, sales must define for the team how to route leads to the appropriate representative or sales group as early on in the registration process as possible. Alignment...

There are over 20 web sites and directories that will list your webinar for free. You simply insert the description of the webinar from your email invitation, including the link to register, and you’re done! Watch this quick video, "Free Webinar Listing Sites" video to get the whole list.

Lead-generation Webinars or even paid webinars, while typically managed as a marketing project, require input from multiple departments in an organization. In smaller organizations, that may be just one person wearing many hats. But to be effective, it is important that stakeholders or functional...

Here’s a sample webinar marketing plan. Every organization and webinar will have a slightly different plan, but this is a pretty good template to start with. Webinar Summary and Goals: The ABCs of Webinars aims to educate webinar marketers and those responsible for marketing events on how to...