I wanted to share with you a couple of  suggestions on how to make your webinar invitation more compelling and provide a desire for a prospect to actually take action and register for the event. The email invitation is obviously very critical to maximizing webinar attendance. The headline needs...

A successful webinar means getting people to attend. Most of you will have an existing email list that you can market to and, make no mistake,  that has to be your main method for attracting registrants. However, here are a couple of additional and inexpensive ideas that can expand your marketing...

Who you market to, and how, is the most important element in the webinar process, whether it be free or paid webinars. You have 2 main marketing options (1) email, and (2) social media. Email lists Obviously, to market via email you need a list of prospects – with email addresses. You can...

Here’s a sample webinar marketing plan. Every organization and webinar will have a slightly different plan, but this is a pretty good template to start with. Webinar Summary and Goals: The ABCs of Webinars aims to educate webinar marketers and those responsible for marketing events on how to...

Whether you are planning to host a couple of lead generation paid webinars, a training webinar or just a plain ‘ol informational webinar for your members or staff, it’s important to first ask yourself, “Why am I hosting this webinar in the first place?” Hopefully, by asking yourself the...

The email invitation is critical to maximizing webinar attendance. The headline needs be attention grabbing, even bordering on controversial. Before they sign up, your prospective audience is asking "What's in It For Me?" -- and you have about 10 seconds to answer that question in a compelling way....

Second only to white papers, webinars are one of the most popular techniques for lead generation in a B2B marketing environment. Accordingly, it is extremely important that the landing/registration page for your invitation is well written and easy for the attendees to sign up and scan through the...

Now that you have completed the basic preparations needed to host your webinars, you need to find your webinar audience.  Start by asking yourself, “Who wants to hear what I have to say?” or “who wants to buy the product I’m selling or the service I’m pitching?”  This seems simple...