If utilized properly, webinars are a great way to generate traffic in your business while educating your target audience at the same time. However, since webinars are generally seminars held online where presenters can only be seen through the computer screen, it can be challenging to hold the interest of participants for the entirety of the presentation, especially if the presenter does not engage with the participants. An ineffective webinar may also suffer from lack of visual cues and audience interaction.
The host plays a huge part in ensuring that a webinar is successful so it’s vital for him/her to know how to present themselves as well as which verbal cues to make. During in-body meetings, body language and eye contact play major roles in creating a connection with the audience and keeping their attention from going elsewhere. On the other hand, when hosting a webinar, the most important tool would be the presenter’s voice. If the host’s voice sounds dull and lethargic, chances are participants wouldn’t be able to stay focused, preventing them from learning the matter at hand. As a countermeasure, it’s important for the host to sound strong and energetic while at the same time maintaining their friendly tone — proper voice projection goes a long way. Here are some techniques that can help make this happen:
- Stand – When a person is sitting down, their breath becomes restricted, making it difficult to control their airflow. This prevents their voice from making an impression since it doesn’t sound engaging. Due to this, hosts are usually recommended to stand while presenting. Standing makes it easier to project one’s voice making it louder and clearer. At the same time, this frees up the presenter’s hands and promotes body movement. As the body gets more involved, the more energized the voice will sound. Make sure to maintain a good body posture as well while standing as this will help with breathing and prevents any unnecessary muscle tension.
- Include someone else inside the room – Not only does having someone inside the room help keep the presenter from staring at the computer screen but this also helps him/her sound livelier and more engaging. As a result, this prevents the host from looking too stiff and instead make them more animated.
- Address participants through their names – Increase audience interaction by calling participants by name or including them in examples of your presentation. This helps promote engagement between the host and the participants as it makes the webinar more personal and relatable.
- Include Pauses for Impact – Pausing after stating a key point can add tremendous impact when timed right. Furthermore, this gives the audience sufficient time to process and absorb what has been said. To further emphasize the point, don’t be afraid to repeat important statements if needed.
- Volume Variation – Another way to increase impact is through varying the volume of the voice. Learn when to emphasize key statements by speaking louder or softer. It’s also important to know how to mirror emotions through changing the volume. For example, when talking about a shocking event, increase the volume in order to capture the audience’s attention. As for stories that are emotional or sad, the volume should decrease and take a softer tone.
In order to fully take advantage of webinars, learning how to properly utilize it is essential as well as keeping the audience engaged. If successful, webinars can serve as powerful tools that can promote your business and generate more interest towards your services.