Obviously payment processing isn’t necessary if your webinar is free to attend. However, if you are conducting paid webinars and you are charging your audience to attend your presentation, you’re going to need a way to collect their payment.
You pretty much have 3 choices:
- Do it manually by mail – which you don’t even want to think about for your sake as well as your attendees.
- Use a 3rd party payment processor (a la PayPal or American Express’ new service)
- Or you can choose a webinar service provider that integrates the payment processing, with the online registration process. Unfortunately, WebEx, Go-To-Meeting and most of the webinar technology companies don’t provide payment processing.
You’re also going to want to watch carefully as to when you actually receive your cash – don’t let anyone hold on to it claiming they are concerned about ‘holdbacks’ from the credit card companies. You should be getting your money within a couple of weeks of the event.