The email invitation is critical to maximizing webinar attendance. The headline needs be attention grabbing, even bordering on controversial. Before they sign up, your prospective audience is asking “What’s in It For Me?” — and you have about 10 seconds to answer that question in a compelling way. If you can translate what they will learn into a potential dollar value — even better.¬† View “Webinar Inviation Best Practices” video.

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