If you’re thinking of planning a webinar, here are a few things to consider:


Concentrate on Event Marketing

  • Base marketing decisions on the relationship with audience members and the quality of campaign lists.
  • Generally, expect between 1/4% to 2% register, meaning 1 to 8 people will register for every 400 contacted.
  • Of the registrants, approximately 75% of registrants show for fee-based events and 40-50% for free events, so plan for that with follow-up contact with attendees and non-attendees.

Registration Process – Keep registration concise and simple. Save the giveaways for attendees to the webinar rather than offering whitepapers or giveaways ahead of time

Send out additional email campaigns and login reminders­ – We recommend calling participants of events with paying attendees to ensure they are prepared


Determine the audio requirements – Be aware of entry and exit tones and name announcements – shut them off by contacting the service provider.


Determine type of interaction desired with audience – Always avoid silence, read questions and answers, discuss polling results and move on in less than 20 seconds

Presentation Preparation

  • Determine if you would like a rotating slide set – 3-7 slides that rotate every 10-12 seconds prior to the start of the conference
  • Slides can incorporate an overview of the company, client list, agenda, meeting objectives, bios and/or headshot of presenters.
  • Stay away from scripts
  • Have a moderator and 1-2 speakers
  • Consider ice breakers or light hearted material to supplement the content
  • Much of this is determined by the demographics and the nature of the event.


Prepare the event introduction – Keep the bios short—just a few bullets

Prepare Question Management Strategy – Have a few prepared to jumpstart the audience

Complete a prep session and dry run of the event with the presenters – Always remember that your temperament determines your audience’s mood. Remember this if something goes wrong. Keep a smile on your face until you hang up.


Determine if you would like the event to be recorded – Do not start the recording until just before the conference begins.


Day of the Event – Use headsets and avoid speaker phones

Here is a link to a really cool e-kit, “Planning a Successful Webinar”, which gives you step-by-step instructions.

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