If you’re thinking of planning a webinar, here are a few things to consider:
Concentrate on Event Marketing
- Base marketing decisions on the relationship with audience members and the quality of campaign lists.
- Generally, expect between 1/4% to 2% register, meaning 1 to 8 people will register for every 400 contacted.
- Of the registrants, approximately 75% of registrants show for paid webinars and 40-50% for free events, so plan for that with follow-up contact with attendees and non-attendees.
Keep registration concise and simple. Save the giveaways for attendees to the webinar rather than offering whitepapers or giveaways ahead of time
Send out additional email campaigns and login reminders
We recommend calling participants of events with paying attendees to ensure they are prepared
Determine the audio requirements
Be aware of entry and exit tones and name announcements – shut them off by contacting the service provider.
Determine the type of interaction desired with audience
Always avoid silence, read questions and answers, discuss polling results and move on in less than 20 seconds
- Determine if you would like a rotating slide set – 3-7 slides that rotate every 10-12 seconds prior to the start of the conference
- Slides can incorporate an overview of the company, client list, agenda, meeting objectives, bios and/or headshot of presenters.
- Stay away from scripts
- Have a moderator and 1-2 speakers
- Consider ice breakers or light-hearted material to supplement the content
- Much of this is determined by the demographics and the nature of the event.
Prepare the event introduction
Keep the bios short—just a few bullets
Prepare Question Management Strategy
Have a few prepared to jumpstart the audience
Complete a prep session and dry run of the event with the presenters
Always remember that your temperament determines your audience’s mood. Remember this if something goes wrong. Keep a smile on your face until you hang up.
Determine if you would like the event to be recorded
Do not start the recording until just before the conference begins.
Day of the Event
Use headsets and avoid speakerphones
Here is a link to a really cool e-kit, “Planning a Successful Webinar”, which gives you step-by-step instructions.