If you’re thinking of planning a webinar, here are a few things to consider:

Concentrate on Event Marketing

  • Base marketing decisions on the relationship with audience members and the quality of campaign lists.
  • Generally, expect between 1/4% to 2% register, meaning 1 to 8 people will register for every 400 contacted.
  • Of the registrants, approximately 75% of registrants show for paid webinars and 40-50% for free events, so plan for that with follow-up contact with attendees and non-attendees.

Registration Process

Keep registration concise and simple. Save the giveaways for attendees to the webinar rather than offering whitepapers or giveaways ahead of time

Send out additional email campaigns and login reminders­

We recommend calling participants of events with paying attendees to ensure they are prepared

Determine the audio requirements

Be aware of entry and exit tones and name announcements – shut them off by contacting the service provider.

Determine the type of interaction desired with audience

Always avoid silence, read questions and answers, discuss polling results and move on in less than 20 seconds

Presentation Preparation

  • Determine if you would like a rotating slide set – 3-7 slides that rotate every 10-12 seconds prior to the start of the conference
  • Slides can incorporate an overview of the company, client list, agenda, meeting objectives, bios and/or headshot of presenters.
  • Stay away from scripts
  • Have a moderator and 1-2 speakers
  • Consider ice breakers or light-hearted material to supplement the content
  • Much of this is determined by the demographics and the nature of the event.

Prepare the event introduction

Keep the bios short—just a few bullets

Prepare Question Management Strategy

Have a few prepared to jumpstart the audience

Complete a prep session and dry run of the event with the presenters

Always remember that your temperament determines your audience’s mood. Remember this if something goes wrong. Keep a smile on your face until you hang up.

Determine if you would like the event to be recorded

Do not start the recording until just before the conference begins.

Day of the Event

Use headsets and avoid speakerphones

Here is a link to a really cool e-kit, “Planning a Successful Webinar”, which gives you step-by-step instructions.

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