Benefits of On-Demand Audio and Web Conferencing


Companies today are facing several critical business challenges brought on by the increasingly virtual nature of their workplaces. More and more, employees are scattered across regions, nations, and continents—and yet they must be able to collaborate with one another, as well as with partners and customers, at any time and from anywhere. At the same time, both managers and employees want to keep travel to a minimum, since it’s only getting more difficult and more expensive, both in real dollars and in terms of lost productivity before, during and after the event.

Organizations need tools to help them lower operational costs while increasing productivity; support remote, geographically dispersed and mobile workers so they can perform as a single team; shrink decision cycles and times to market; and pursue new business opportunities by delivering faster, more efficient customer and partner interactions.

One of the best technologies for helping companies achieve these and other critical business goals is on-demand audio and web conferencing, which allows for ad-hoc collaboration that’s easy to use and cost effective. On-demand conferencing lets employees meet on the fly, without making plans or reservations in advance. As a result, they can collaborate exactly when they need to, with whomever they need to, as soon as the need arises, eliminating the need for a conferencing scheduling system or a conference operator.

On-demand conferencing supports next-generation enterprise in several ways:

  • It eliminates the need for IT to schedule and launch conferences, getting users up and running faster and regardless of where they’re located (especially critical for time-sensitive issues);
  • It delivers a high-quality conferencing experience, without requiring that end users to understand (or even think about) the underlying technology;
  • It enables companies to form project-focused teams comprising co-workers, partners, and even customers;
  • It helps managers integrate conferencing into daily business processes, to improve decision making, knowledge sharing, issue resolution and collaboration;
  • Its simplicity and low cost encourages increased, enterprise-wide use, boosting productivity and driving ROI.

Boosting Productivity

Companies that use on-demand audio and web conferencing solutions can bet that employees will use the technology more often—and that can lead to a dramatic increase in productivity, as project teams and departmental groups meet more often and more effectively than they otherwise would. Indeed, it’s common for companies to find that when they offer employees on-demand access to conferencing, employees don’t just use it to replace in-person meetings they would have otherwise had; they actually use it to meet and collaborate when they would not have in the past. That often leads to shorter cycle times, faster decision making, increased creativity and significantly better productivity.


Companies today must find cost effective, easy ways for their employees to collaborate across disparate locations, time zones and borders. Travel is growing more expensive and less desirable, but the need for teams, customers and partners to meet face-to-face is not going away—if anything, it’s getting stronger. Thanks to globalization, a rapidly growing number of remote and virtual workers, increased competition and constantly expanding business boundaries, employees must be given the tools to communicate and collaborate, whenever they need to and wherever they are. On-demand conferencing answers the call—quickly, easily and remarkably cost-effectively.


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