Webinars have become an important marketing strategy for marketers to demonstrate their product or service in a more convenient and cost-effective manner. However, handling a webinar can be challenging, especially if you’re inexperienced. There are a lot of factors to take note of in order to ensure a successful and effective webinar. For example, gaining a huge number of participants isn’t enough, making sure that your audience will stay for the entirety of the presentation is important as well. In order to achieve this, engaging with your audience effectively is a must.
Anyone can hold a webinar as long as they have the right software or webinar service but knowing how to present it effectively will help give you an edge as well as increase the audience count for your future webinars. The question is, how can you deliver a webinar that fully engages your audience and captures their full attention for the whole duration of the presentation? Below are some do’s and don’ts for a successful webinar presentation.
The Do’s and Don’ts of a Webinar Presentation
Starting a Webinar
- Don’t – Make your audience wait.
- Do – Start on time.
Most of the negative reactions during a webinar can be avoided by prioritizing the audience’s needs rather than the host’s. One way to do this is by starting the webinar on time to ensure that the time is not wasted for everyone involved. If the audience arrives on time, isn’t it only appropriate when you said you would?
- Don’t – Deliver a sales pitch.
- Do – Deliver informational content.
In some cases, webinars are used to deliver a sales pitch as opposed to what was advertised in their registration page. Instead of delivering informational content, they opt for purely advertising their product or service. This is the wrong way to go if you’re aiming for a successful webinar that both you and your audience can benefit from. Make sure to deliver the content that you promised them.
- Don’t – Drone on and on.
- Do – Encourage your audience to participate.
Although using bullet points in your slides is a good way to deliver the key points in your presentation, it can have the opposite effect if you merely read them one by one and drone on and on about the topic without even asking for feedback or input from your audience. Remember to ask yourself, are you encouraging your audience to actually participate and actively think about the material?
For a webinar to be more effective, it’s important for your participants to feel more engaged as this will increase the chances of them attending more of your webinars in the future. To do so, you can ask questions or ask for their input from time to time.
- Don’t – Speak to a nameless crowd.
- Do – Address your audience by name.
Another way to promote audience engagement and increase interaction is by calling participants by name or including them in examples of your presentation. This also makes the webinar more personal and relatable for the audience.
- Don’t – Present with a monotone tone.
- Do – Radiate interest in the subject matter.
Prevent your audience from losing interest and increase the impact you give by varying the volume of your voice. You can emphasize your key points as well as mirror emotions by speaking louder or softer. As your voice gets more energetic, the more it will seem that you’re interested in the topic you’re presenting. As a result, this will help capture the interest of your audience as well.
- Don’t – Lose the audience’s attention.
- Do – Use presentation tricks to recapture audience’s attention.
Keeping your audience engaged for an hour or so is not an easy feat. In order to prevent their attention from going elsewhere, you have to figure out a way to keep them entertained. A way to do this is through the use of visuals such as images, videos, and graphics. Experiment with different kinds of arrangements and choose what would suit your presentation best.
The moment people show up in your webinar, your goal is to establish credibility. Think hard about how you’ll achieve that.