Crafting a great webinar user experience (UX) is important for setting up leads and expanding your return on investment. The webinar UX comprises all touchpoints that your attendees have with your online event. This includes registration forms, promotional content, and more.
How to enhance your webinar user experience?
1. Use the right webinar platform
Making sure that you and your audiences can easily use the platform is one of the first things you have to consider. Invest in a program that’s easy to grasp for all age groups.
Determine beforehand whether your attendees have to install an app or enable a plugin. Making an exceptional user experience entails removing any potential stumbling blocks, extra steps, or tedious tasks.
You’re passing up prospective leads if you can’t record your online conferences. Using a technology that records your webinars allows you to provide a recording to both those who could attend and those who couldn’t. You can also save your virtual events in a library so that people can watch them whenever they want.
2. Integrate the webinar with your website
You should seek a webinar platform that allows you to incorporate the event experience with your website. This not only improves your data collecting and capacity to customize your users’ experiences after the event, but it also gives a more consistent brand experience. If you integrate your virtual event with your customer relationship management, you may easily pre-populate your webinar’s registration form with known contact details.
3. Create a consistent experience
Nothing is more frustrating than a deceptive or inaccurate campaign that can’t reflect the real event experience. Keep your messaging, branding, and even call to action (CTA) locations consistent.
Your event experience will be more natural if you keep your UX design consistent. For instance, if your major CTAs in your campaigns are violet with rounded edges, make your CTAs during the webinar similar. Your participants can recall shapes and shades better than textual instructions.
4. Implement verbal and visual cues
Staying active when delivering your virtual presentation is important since your audience is usually multitasking and has many tabs open throughout your webinar. Give clear instructions whenever you want them to take action.
Since 65% of the population are visual learners, your visual aids can make or break your webinar. Use visuals such as infographics, charts, and diagrams to capture your attendees’ attention.
5. Apply whitespace
Using lots of whitespace on your presentation and the landing page that hosts your webinar is one of the most essential design choices you can make to achieve a fantastic webinar UX. Whitespace helps users settle into the space and focus on what the presenters are discussing. It also prevents distractions from your webinar material. Whitespace is effective in making your CTAs stand out and capturing your users’ attention.
Start applying the mentioned webinar UX tips to increase your attendance and improve your engagement with clients and prospects. Providing a notable user experience emits a sense of professionalism to your event, demonstrating that you respect and care about your participants.