According to the findings of a study conducted by Wainhouse Research, commissioned by Citrix Online, 51% of 533 respondent trainers believe webinars are more or just as effective as in-person trainings or workshops, and another 36% believe webinars are almost as effective. Here are the advantages of webinars for trainings:
The cost of hosting local trainings or workshops is no joke – and just imagine how expensive it is to organize an international one. Conducting trainings on the web saves both organizers and learners a great deal of money. According to the same study, the major reason why people opt to use webinars for trainings is to save:
- travel costs
- the presenter’s food
- and even land transportation allowance in addition to the agreed speaking fee
Instead, webinar trainings allow them to conveniently present from their office or home. Gone are the days when you have to pay for conference space, booklets, handouts, and certificates as webinars allow you to provide all of these online. You won’t even have to buy everyone’s snacks and coffee too!
Probably the best savings a webinar can offer is time. Webinars boost efficiency since you won’t have to devote so much time on tedious preparations associated with in-person trainings.
Recorded webinars give participants the flexibility of learning, as they can access e-learning materials anywhere on their own time schedule. Hour-long sessions can be segmented into specific topics, possibly into 4 to 7-minute videos or how-to clips that learners can easily go back to without the hassle of re-watching the whole session to find specific information.
Training webinars are designed to flexibly fit professional’s busy schedules. An hour-long webinar is relatively short compared to whole day in-person trainings or seminars, which allows them to keep abreast of newly developed skills and techniques across various fields in a short period of time.
The ability of webinars to be recorded and archived is a key advantage to reach out to more people even after the live web presentation. In fact, 63% of trainers utilize webinars to widen their reach of audience, not just overseas but also people with disabilities and special literacy needs. Make your webinar Section 508 compliant by utilizing closed captions or streaming texts of all spoken dialogues to allow them to fully participate and highly improve their webinar experience.
Now, the more you expand your audience, the more you can generate leads. That’s right. Webinars can be used for lead generation for your sales. Use your webinars to connect your business and the products or the services you offer. Appeal to their wants and needs and show them how they can utilize your products. After your webinar, you can then look for qualified leads through surveys, the live Q&A, email follow-ups, and more.
Another reason why people are turning to webinars for training is that webinars nowadays can be coupled with testing and training modules ideal for continuing education and certification, academic assessment, HR screening, and sales and product training.
ConferTel, in particular, offers an all-inclusive testing module enabling trainers to design test questions – whether multiple choice, true or false, fill in the blanks, matching, or multiple select. You won’t even have to conduct them yourself as the test automatically pops up on participants’ screens after the webinar presentation. And we go the extra mile by sending reminder emails to those who did not pass or complete the test. The results are then immediately displayed after test completion, and retakes require no waiting period too! What’s even better is we deliver post-exam reports and granular data points to segregate testers according to their performance.
If your training is tasked to issue certificates of completion, we can also make this endeavor fast, easy, and cost-effective for you! Our testing and training module supports developing custom awarding certificates complete with your logo, the student’s name, course title, and date of training emailed to students or trainees as a PDF file.