With careful planning your online training offerings can naturally resonate with your audience, helping you reach more trainees, more quickly with your key training messages. Here are four principles proven to help you successfully market training webinars. Clearly identify who will benefit...
The following comes from an excellent whitepaper published by Quantum Leap Marketing last July. We thought it was so good we wanted to share it in its entirety. A successful marketing webinar series can educate your prospects on your company’s uniqueness, create a competitive advantage,...
When preparing your webinar, use these guidelines: Content presentation should be a maximum of 30-45 minutes in length. Allow 10-15 minutes at the end for a Q&A with participants. Prepare compelling slides for your presentation. Utilize interactive web conferencing features to...
The general rule of thumb is that virtual audiences need some form of interaction every minute to minute and a half. While this may sound like a lot, it is not difficult to accomplish. The point is to have something visually change on the screen every 60-90 seconds. Spread your information...
Whether you are planning to host a lead generation webinar, training webinar or just a plain ‘ol informational webinar for your members or staff, it’s important to first ask yourself, “Why am I hosting this webinar in the first place?” Hopefully, by asking yourself the five questions...
If you’re thinking of planning a webinar, here are a few things to consider: Concentrate on Event Marketing Base marketing decisions on the relationship with audience members and the quality of campaign lists. Generally, expect between 1/4% to 2% register, meaning 1...
The Webinar Marketing Plan can be boiled down into nine core strategies. 1. Define your specific audience and objectives for the webinar - Generally, the narrower the objective for a webinar, the more likely it is to succeed. It is critical for you to be disciplined about matching your webinar...
When presenting at an in-person meeting, body language and eye contact are key. But when presenting virtually – as you are in a webinar, your voice is your main connection with your participants. Therefore, it’s important to sound strong and energetic, while at the same time maintaining a...
Some of the greatest successes with webinars and marketing events are when a new event is introduced to a responsive, trusting list. It goes something like this: One firm has a proven event which drives leads and sales and partners with a complementary firm with a customer and prospect list...
The core pieces in a webinar marketing plan include the webinar invitation and getting the tactics right. The Invitation Email Getting your message out through your webinar invitation requires writing promotional copy that highlights the title, timing, speaker or speakers and...