Conducting a webinar is one of the most convenient ways for an organization to promote brand awareness, educate existing and potential consumers, and engage with a global audience. This has been one of the most efficient ways to reach people regardless of their geographical location.  Webinars...

Second only to white papers, webinars are one of the most popular techniques for lead generation in a B2B marketing environment. Accordingly, it is extremely important that the landing/registration page for your invitation is well written and easy for the attendees to sign up and scan through the...

Get More Open Rates with these Webinar Follow Up Email Templates   According to WoodPecker, follow-up emails are the foundation of a good webinar sales funnel. These emails drive more registration, boost show-up rates, and increase post-webinar conversion. If you don’t already have a...

Trying to boost webinar attendance will always feel like a battlefield. People get hundreds of emails and encounter social media promotions every day. That means getting their attention and encouraging them to attend your webinar will be a little harder. Especially now that webinars and virtual...

As more and more people find benefits in attending webinars, the more you need to start utilizing it. And the more you need to utilize it, the more need there is to perfect your webinar marketing plan. Here’s a sample webinar marketing plan that you can utilize in your own events. Every...

Webinars are getting more and more traction these days, especially with the recent events that have affected the country and the whole world. Now, society is turning to webinars to keep their endeavors and economies afloat. Businesses are going virtual when it comes to events, professionals are...

Brand awareness is important in the long run of having a business. However, this may prove to be extra challenging when the world we live in absorbs so much information and knowledge, and when other businesses are also doing creative strategies to raise brand awareness. You need to stand out and...

Email remains to be one of the most effective ways to attract webinar audiences. 57% of webinar registrations are from email, and so marketers continue to utilize it when it comes to leveraging and managing webinars.  Webinar emails are easy to create and if you have the best webinar invite...

As important as gaining new customers is, there’s another crucial thing you should keep in mind when you run a business: building long-term trust with your audience. Gaining new customers will mean little to nothing if you break their trust. The chances of gaining fans and loyal customers...

Successfully conducting and managing a webinar is great, but the journey doesn't end there. The next thing you need to do is to nurture the leads that were cultivated in the webinar. The end goal is to convert these leads into buyers and fans that will hopefully be loyal to you and every...