Webinar planning and management cover a lot of ground. There’s no easy way to go about it. As someone who produces webinars as a part of a business strategy, you must learn to handle all these. However, there are a few things in webinar planning and promoting that you should give extra...

Conducting webinars can be a daunting task with a lot of moving parts to make them successful. There are a lot of things to consider, and a lot of things to be done before, during, and after a session. And with technology continuously evolving, it can get even more...

Does quality webinars always guarantee great attendance? Not if you don’t promote it well enough. Like any other content, a finished webinar won’t meet its goal if it isn’t seen and attended by the right target audience.  To supplement your hard work on creating...

Conducting a webinar is one of the most convenient ways for an organization to promote brand awareness, educate existing and potential consumers, and engage with a global audience. This has been one of the most efficient ways to reach people regardless of their geographical location.  Webinars...

We are often asked by our clients, “What should my webinar look like and what should I include to make it interesting?” Creating the Webinar Invite Creating an exciting invite is actually pretty easy once you get the core information on the page.  Remember your old birthday party...

The Webinar Marketing Plan can be boiled down into nine core strategies. 1. Define your specific audience and objectives for the webinar Generally, the narrower the objective for a webinar, the more likely it is to succeed.  It is critical for you to be disciplined about matching your webinar...

Some of the greatest successes with free and paid webinars and marketing events are when a new event is introduced to a responsive, trusting list.  It goes something like this: One firm has a proven event which drives leads and sales and partners with a complementary firm with a customer and...

The last two core pieces in a webinar marketing plan include the webinar invitation and getting the tactics right. The Invitation Email Getting your message out through your webinar invitation requires writing promotional copy that highlights the title, timing, speaker or speakers and primary...

Key pillars in a webinar marketing plan include your selection of media and lists, your communications plan for those lists and media, the webinar invitation, and getting the tactics right. Keep these things in mind as you plan your own event, whether it be free or paid webinars. For now, let's...

Webinar email invitations are used by many webinar hosts, marketers, and companies as a promotional strategy with a single goal, which is to drive webinar registrations. This strategy is very critical to the success of a webinar, as studies proved that 70%-76% of webinar registrations are actually...