A webinar is a powerful tool for businesses. Webinars can be quite rewarding especially since the logistics of organizing one is significantly easier and more cost-effective compared to organizing an in-person seminar. With almost 4.39 billion people using the internet in 2019, and half of the private households worldwide having a computer at home in 2018, businesses can undoubtedly do more and reach more by hosting webinars.
While most businesses opt to host webinars for free, there are many reasons why you should host a paid webinar. If you are providing exclusive and valuable insight and expertise for your audiences like proven or best practices, top-notch strategies, or technical training sessions, providing the content in a paid webinar provides credibility.
Here are 5 things paid webinars can do for your business:
They create revenue.
First and foremost, and perhaps the most known use of paid webinars: they create revenue. Registrants pay to join your webinar, get valuable content, and learn something important or beneficial for them. Some companies charge as little as $15 and some as high as $1,000. Earning schemes may differ per webinar service provider but more often than not, registration volume determines your return on investment.
They grow lists and generate leads.
A paid webinar is also a great lead generation tool. First, they expand your email lists (since you will be receiving names, emails, and even the professions of your participants upon registration), which you can use in the future to reach out regarding new events, and of course, new products and services.
They contribute to your content marketing.
Paid webinars can be reused and turned into other forms of content. They can be turned into blog posts, video clips, ebooks, and even an infographic. All of these contribute to your content marketing which is an effective way to engage and attract prospective clients. It can also be turned into posts for various social media platforms, allowing you to strengthen your social media presence as a business.
They lead you to a whole new audience.
If you invite a guest speaker or choose to collaborate with someone or a company related to your field, you have the opportunity to leverage their audience. You’ll be able to boost your exposure to a new set of people and have the chance to promote your business. Likewise, you also have the chance to come up with exciting new topics and content together which can attract a wider audience for both of you.
They build relationships.
With every speaker you invite and every company you collaborate with, you are building industry relationships. You can expand your network and learn more from these other industry experts.
You also build personal relationships and develop credibility with your audience. You learn more about the audience’s struggle and their wants, which you can use to improve your business and to better accommodate customers in the future.
With proper management and marketing, these paid webinars can be added to your business strategy in the long run and help your business achieve more as you grow.