Email remains to be one of the most effective ways to attract webinar audiences. 57% of webinar registrations are from email, and so marketers continue to utilize it when it comes to leveraging and managing webinars.
Webinar emails are easy to create and if you have the best webinar invite emails in mind, you’ll have no trouble enticing an audience to increase your leads. However, take note of these common mistakes that people make that can result in lower registration rates. Here are 6 webinar invite email mistakes that you should steer clear of, and how to avoid them:
Different competing links
Having different and competing links will confuse your audience and lessen the chances of them signing up for your webinar. If your CTA (call-to-action) is your registration page, but you also have other links scattered all over the email invite, the CTA might be overshadowed.
Avoid this by making sure your links and CTAs all point to the same page. It can be a direct link to the webinar registration page or a landing page dedicated to your webinar containing more details about the event. By doing this you can make sure that your audience will be more focused on registering or knowing more about your webinar.
It’s too long
If your webinar invite is too long, you risk the chance of boring your audience. They might not even fully read your email—they’ll simply scan it and set it aside.
You can fix this by making your email invite brief and concise. Get straight to the point; tell them you’ll be having a webinar, describe it to them, and you can even use bullets to even better explain why they should join. The more you try to make your invite short and easy to read, the more your audience will be more enticed to join your webinar.
Overselling the company
If your webinar invite is too peppered with self-promotion of the company or your services, your audience might get discouraged. Remember that your audience’s needs are the most important thing and you should be highlighting these needs and their solutions in your webinar.
Instead of talking about your company, talk more about your webinar and how your audience will benefit from it. This will be much more convincing for your audience.
Vague and general benefits or reasons
Vague and general benefits or reasons in your webinar invite will fail to persuade your audience to sign up for your webinar. Not only will these make your webinar seem too amateur or unimportant, but they can also confuse your audience.
Be more specific and concrete when listing down the benefits of your webinar to your audience, or the reasons you believe the audience should join or participate. The more specific and tailored your benefits are, the more persuasive your invite will be.
Using the third person point of view
The third person point of view might be an unimpressive way of crafting your webinar email invite. This is because it will seem too impersonal or indirect. If you wish to encourage your audience to join the webinar, you should address the audience directly and connect with them personally.
Use second person point of view instead of the third person to be more inviting to the webinar audience. Use sentences such as, “You’ll be able to learn…” or “You’ll know more about…” or “You’ll be able to listen to experts…”.
It’s all text
If your webinar email invite is filled with text and just text, the webinar audience will have no motivation to read more about your email. Instead of using only texts for your invite, you can utilize other media to make it more effective. Use photos and graphic images, videos, and even GIFs. The more eye-catching your webinar invite is, the more interested your audiences will be which will increase the likelihood of them registering for it.