Webinars are a tricky thing and it’s so easy to commit a mistake. There are webinar mistakes that seem too insignificant, but there are some that will impact your webinar, and even your image, for the worse. No matter what it is, make sure you never make these mistakes for your own webinar. Here are several common webinar mistakes and how to avoid them:
Mistake #1: Not getting a managed webinar service
This is the most common and the most damaging mistake you could ever do in a webinar. Without a proper webinar service and platform, you’ll fail to deliver a stellar session and the audience will suffer.
How to avoid it: Get a managed webinar service for your webinar event. A managed webinar service can help you in every aspect of the webinar and lift some considerable amount of burden from you and your team. A good webinar service can take care of the registration, the emails, payment processing for paid webinars, presentation features, recording and replay, certificates, and more.
Mistake #2: Not doing enough marketing
Don’t be slow and neglectful when it comes to marketing your webinar. You won’t be able to gather your target audience and interest potential customers this way.
How to avoid it: Start promoting your webinar a month before the day of the event. You should also make sure to utilize effective marketing platforms to invite participants. This includes emails and social media.
Mistake #3: Not having a solid plan
Webinars don’t happen overnight. A solid plan is necessary to make sure that it succeeds and you get the results you are aiming for.
How to avoid it: Create a plan that will help build this webinar. This can include: listing down your objectives, making a flowchart to help you visualize the event, creating a timeline to help you stay on track, assigning team members on each aspect of the webinar, creating the content and presentation, and more.
Mistake #4: Not practicing enough
Hosting and presenting in a webinar is not a walk in the park. You need to practice and you need to practice enough if you want to make sure that your event goes as smoothly as possible.
How to avoid it: Once you’ve drafted your speech and presentation, take the time to go over them and practice as if you’re presenting at the live event. This will allow you to be fully prepared and fully capable in time for the webinar.
Mistake #5: Not engaging with your audience
A detached audience can lead to an unsuccessful webinar. You need to engage with them at the session and you need to be able to catch and hold their attention all throughout the webinar.
How to avoid it: Make sure your presentation is clean, vibrant, and interactive. You can also make use of various presentation features to keep them engaged in the conversation, such as polls, chats, breakout rooms, and more.
Mistake #6: Giving too much hard sell approach
Your webinar should be informative, that should always be a priority. If you give your participants too much hard sell instead of providing excellent and insightful content, they may end up dissatisfied and annoyed.
How to avoid it: Create quality content regarding your chosen topic and make sure you are providing information that will help the participants. This will help establish you as a thought leader in your industry and help you and your business gain the trust of people.
Mistake #7: Not analyzing the data and results
After the webinar, you’ll be left with data and results that can help you see into the perspective of the buyers and help you improve your own products or services and your webinar evens.
How to avoid it: Make sure to take note of the statistics —the registrants, the final participants the views, and more, and analyze these numbers. You can even send a feedback form at the end of the webinar so participants can give their honest opinions towards the event.
These are just some of the most common webinar mistakes one should avoid. If you’re not committed and ready for a webinar event as part of your business strategy, then you might just end up committing other mistakes.