As you may already know, webinars can be designed to accomplish a diverse set of marketing objectives. In order to build a successful webinar program of big and impactful events (with a series of events and recordings) for your organization, you must first understand the most common pitfalls. ...

Consider the following stories about two webinars that helped propel their companies to measurable success. #1 A niche-market software company identified over 1,000 prospects with specifically defined needs for their product. One of the challenges for this particular software company was finding...

Ever exerted so much effort in marketing a webinar and still not reach the target number of registrants? If you answered yes, you may have overdone your registration page, marketed in a way that might have put off potential registrants, or overlooked some of the webinar registration page best...

Throughout the years, webinars showed remarkable benefits in the world of marketing. In fact, 73% of marketers admittedly say that it is the best marketing tool to generate high quality leads, and roughly 57% of them are motivated to organize more this year. So, what makes a webinar an invaluable...

Did you know that roughly 61% of companies use webinars to promote their brands? While this competition poses an obvious challenge in making your brand stand out, it is certainly not a hindrance. First off, there are several factors you must take into consideration like the topic, speakers,...

If you are a beginner in hosting webinars, or if you have had previous, yet unsuccessful experiences, this guide will take you through promising steps on how to prepare for an effective webinar: Create a specific agenda. Content-wise, settling on a general topic is the most disastrous idea...

As the terms “web conferencing” and “webinars” are used interchangeably, it becomes confusing for beginners to see the difference between them aside from their distinctive features leading to confusion on what service they should use. Understanding both of their capabilities and limitations...

Webinar email invitations are used by many webinar hosts, marketers, and companies as a promotional strategy with a single goal, which is to drive webinar registrations. This strategy is very critical to the success of a webinar, as studies proved that 70%-76% of webinar registrations are actually...

Hosting webinars are essential to a great marketing strategy across different industries worldwide. In fact, 61% of marketers utilize this as a marketing tool today, leading to a significant 20%-40% webinar attendees conversion to sales leads. However, in order to host an effective webinar, you...

Hosting a successful conference call is a matter of careful preparation and execution. Here’s a list of dos and don’ts to ensure a smooth sailing conference call: Dos Do check and fix any technical problems before the conference call starts. Participants dropping the call and you...