Conducting a webinar is one of the most convenient ways for an organization to promote brand awareness, educate existing and potential consumers, and engage with a global audience. This has been one of the most efficient ways to reach people regardless of their geographical location.  Webinars are great marketing tools because of their reach and […]

According to WoodPecker, follow-up emails are the foundation of a good webinar sales funnel. These emails drive more registration, boost show-up rates, and increase post-webinar conversion. If you don’t already have a webinar sales funnel, or you’re still struggling to create one, this guide on using webinars to improve your sales funnel might help. Now […]

If you are a beginner in hosting webinars, or if you have had previous, yet unsuccessful experiences, this guide will take you through promising steps on how to prepare for an effective webinar: Create a specific agenda. Content-wise, settling on a general topic is the most disastrous idea you’ll have for a webinar. This will […]

Did you know that roughly 61% of companies use webinars to promote their brands? While this competition poses an obvious challenge in making your brand stand out, it is certainly not a hindrance. First off, there are several factors you must take into consideration like the topic, speakers, benefits, as well as the day and […]

Webinars have always been a great way to boost engagement and exposure. Especially now that the world is trying to function under a new normal, more and more people and businesses are turning to webinars. You can take advantage of these as well. Once you know the process, you’ll have more confidence utilizing webinars for […]

As one would expect when it comes to conducting webinars, keeping up with everything on a schedule will be difficult. Trying to stay organized will also be challenging for some as there are so many aspects to webinars that need supervision. A webinar planning template or checklist might help you ease through the whole process. […]

It’s no secret that you use webinars as a tool for marketing, for generating leads, for attracting sales. But that doesn’t mean you should make it all about yourself or your business. Remember that your audience should be the top priority when it comes to conducting webinars and it’s all about them and their needs. […]

As you make your way through webinar management, you’ll always find yourself utilizing emails. It is still one of the top promotional channels that can help you gain a significant percent of registrants. The way you format and design your webinar invite emails will impact the registration rate. Some managed webinar services can take care […]

Social media is a significant part of the webinar planning and promoting, that much is undeniable. However, to utilize social media promotion effectively, you must keep your target audience in mind as you plan your strategy. If your target audience is mostly professionals or a B2B audience, LinkedIn should be your focus. According to studies, […]

An effective webinar strategy should be put into place if you’re planning to incorporate webinars into your business game plan. It is no surprise that webinar management is no easy task. But with a well-thought-out strategy put in place, you’ll be able to master every webinar you need to host.  Here is a step-by-step process […]