It's important when planning a webinar to establish realistic timetables and promote your live event five to 20 days in advance. The shorter the promotion time, the less flexibility you have in affecting audience size. A five- to seven-day window is fine if you offer Web seminars frequently. A...

Webinars present an opportunity to begin a dialogue between sales staff and the incoming leads before the event ever takes place. Thus, sales must define for the team how to route leads to the appropriate representative or sales group as early on in the registration process as possible. Alignment...

If you’re thinking of planning a webinar, here are a few things to consider: Concentrate on Event Marketing Base marketing decisions on the relationship with audience members and the quality of campaign lists. Generally, expect between 1/4% to 2% register, meaning 1 to 8 people will...

Promotional timing for webinars is quite different than what would normally be done for an in-person event. The primary method for marketing webinars is email. You will need to send a minimum of 2-3 emails to be successful.  To learn more, view the "Promotional Timing for Webinars" video.

Once you have planned your webinar and have defined the registration process, it’s time to think about how you are going to engage your audience. Asking polling questions is one way you can do that.  Polling is useful because it can help you qualify your audience and help to define your best...

Now that you have completed the basic preparations needed to host your webinars, you need to find your webinar audience.  Start by asking yourself, “Who wants to hear what I have to say?” or “who wants to buy the product I’m selling or the service I’m pitching?”  This seems simple...

Over the past few months, I’ve discussed the elements required to host a webinar. But did you know that a lot of these tasks can be outsourced?  Below is a list, (compiled by our friend Ken at Webinar Success), that highlights some of the webinar pieces that can be completed by someone else or...

If you are charging your audience to attend your webinar, you’re going to need a way to collect their payment.  This one minute skill builder introduces you to three payment processing options available for attendee funded webinars.  View the video.

Steps in Preparing a Successful Webinar Budgeting It’s important to know how much you are going to spend before you spend it.  You don’t want to get halfway through the PLANning process only to realize you have run out of money.  On the other hand, you also need to set an income goal so...

I can’t reiterate enough how important it is to PLAN if you expect to host a successful webinar.  There are so many components to a webinar that just forgetting one piece can mean disaster.  Over the next few weeks, I’ll be outlining some of the more important parts of webinar...