The Webinar Marketing Plan can be boiled down into nine core strategies. 1. Define your specific audience and objectives for the webinar Generally, the narrower the objective for a webinar, the more likely it is to succeed. It is critical for you to be disciplined about matching your webinar...
Conferencing has become a vital aspect in numerous organizations specifically those that need to interact and communicate with people living in another state or country. Not only does it help reduce cost but it serves to increase company productivity as well since the need to travel to another...
Some of the greatest successes with free and paid webinars and marketing events are when a new event is introduced to a responsive, trusting list. It goes something like this: One firm has a proven event which drives leads and sales and partners with a complementary firm with a customer and...
Nowadays, conference calls have become an important tool for various organizations as it helps cut back on cost by providing a good alternative for face to face meetings. Moreover, it increases a company’s workforce productivity since the time that would be spent organizing traditional meetings...
The last two core pieces in a webinar marketing plan include the webinar invitation and getting the tactics right. The Invitation Email Getting your message out through your webinar invitation requires writing promotional copy that highlights the title, timing, speaker or speakers and primary...
Key pillars in a webinar marketing plan include your selection of media and lists, your communications plan for those lists and media, the webinar invitation, and getting the tactics right. Keep these things in mind as you plan your own event, whether it be free or paid webinars. For now, let's...
If utilized properly, webinars are a great way to generate traffic in your business while educating your target audience at the same time. However, since webinars are generally seminars held online where presenters can only be seen through the computer screen, it can be challenging to hold the...
As you may already know, webinars can be designed to accomplish a diverse set of marketing objectives. In order to build a successful webinar program of big and impactful events (with a series of events and recordings) for your organization, you must first understand the most common pitfalls. ...
When looking for a conference call service provider, the common qualities that are often prioritized are affordability and user-friendliness. What about security? Although companies spend a lot of their budget in increasing network security and keeping sensitive company information confidential,...
Consider the following stories about two webinars that helped propel their companies to measurable success. #1 A niche-market software company identified over 1,000 prospects with specifically defined needs for their product. One of the challenges for this particular software company was finding...