As webinar attendees, there are things you can do to help make the experience better for yourself and other audience members whether it be in free or paid webinars. Here are some suggestions for you the next time you attend a webinar: Log in early Set a reminder to go off five or ten minutes...

Presenters thrive on audience interaction. It’s obviously easier when you are in the room with your attendees to know whether or not you have their attention. You can read their reaction and change your presentation as needed based on their feedback. It’s what you do best to ensure your...

We are often asked by our clients, “What should my webinar look like and what should I include to make it interesting?” Creating the Webinar Invite Creating an exciting invite is actually pretty easy once you get the core information on the page.  Remember your old birthday party...

Remember, content and the way it’s presented isn’t everything when it comes to webinar planning.  Even if your lead speaker and content are fantastic and you have a managed webinar service, it’s easy to trip up on the items in the list below, which would cause anyone to hesitate to register...

The Webinar Marketing Plan can be boiled down into nine core strategies. 1. Define your specific audience and objectives for the webinar Generally, the narrower the objective for a webinar, the more likely it is to succeed.  It is critical for you to be disciplined about matching your webinar...

Some of the greatest successes with free and paid webinars and marketing events are when a new event is introduced to a responsive, trusting list.  It goes something like this: One firm has a proven event which drives leads and sales and partners with a complementary firm with a customer and...

The last two core pieces in a webinar marketing plan include the webinar invitation and getting the tactics right. The Invitation Email Getting your message out through your webinar invitation requires writing promotional copy that highlights the title, timing, speaker or speakers and primary...

Key pillars in a webinar marketing plan include your selection of media and lists, your communications plan for those lists and media, the webinar invitation, and getting the tactics right. Keep these things in mind as you plan your own event, whether it be free or paid webinars. For now, let's...

As you may already know, webinars can be designed to accomplish a diverse set of marketing objectives. In order to build a successful webinar program of big and impactful events (with a series of events and recordings) for your organization, you must first understand the most common pitfalls. ...

Consider the following stories about two webinars that helped propel their companies to measurable success. #1 A niche-market software company identified over 1,000 prospects with specifically defined needs for their product. One of the challenges for this particular software company was finding...